Tuesday, November 30, 2010

Fashion's Night Out to return in 2011

The popular event that celebrated NYC fashion and its designers is already scheduled for Sept. 8, according to a press release from Mayor Bloomberg's office.

The one-night shopping extravaganza was a joint effort  of Vogue magazine, the Council of Fashion Designers of America (CFDA) and the city's marketing and tourism organization.

The 2010 event was deemed a resounding success by the mayor's office.

Stores opened their doors until late into the night, offering steep discounts, drinks, makeovers, gift bags and lots of incentives to get people to open their wallets.

The large-scale event was Vogue editor-in-chief Anna Wintour's solution to sagging 2009 retail sales.

The public also got to see the faces behind the brands. Iconic designers manned the counters to meet their adoring fans.

"It's the exchange between the customers and the salespeople. I was really happy to see people [last year] not in front of their computer screen and adding to their cart, but actually getting out and being on the streets of the city," designer Marc Jacobs told the Daily News.

Celebs by the dozen, including Bette Midler and Sarah Jessica Parker, came out to support their favorite designers and  the city's economy.

"Next year's event will once again expose shoppers to new stores and products through events and promotions featuring some of the fashion and retail industries' top designers and leaders," according to the press release.

No comments:

Post a Comment