While acknowledging this is the preserve of wealthy adults, Mr Scatchard says: "As younger people get older and start to have a bit more money, their attitudes will change."
It's a sentiment echoed by veteran watch repairer Robin Martin, who has experienced the industry's ups and downs from his Portsmouth repair shop since 1959.
"Absolute rubbish" is his response to the question of whether watch-wearing is in decline. "We're busier today than ever before. I haven't found any drop-off in use, even at the younger end," he says.
If young people are to be won over it will be through designer brands according to Mintel.
A quarter of those aged 15 to 24 preferred designer labels, although prices would likely put off young teenage buyers like the readers of Sugar magazine.
"Girls just want something bright and fancy, maybe with a bit of 'bling'," says Jo Sawkins, fashion editor at Sugar, adding that many girls choose cheap imitations of designer watches worn by celebrities.
Casio is tapping in to that youth market by using young stars such as singers Ke$ha and Pixie Lott to promote its Baby-G range of durable, brightly-coloured watches. But while some are available under £50, many cost more.
"Unless it's a birthday or Christmas gift, when it's something parents would spend money on, I don't know that a watch is something they would buy," says Ms Sawkins.
"It gets more to do with status the older they get."
Whether they come to view watches as essential in the way their parents did, however, only time will tell.
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