Friday, October 8, 2010

Fashion has rejected its current minimalist aesthetic and heartily embraced colou

One day you're in and the next day you're out: that's fashion. And with the ever-increasing cycle of fashion, what was on the runways last season is oversaturated by the time it reaches the shops. Case in point: the "new minimalism" which you may have heard about it in your latest issue of British Vogue, or read about on one of a million blogs dedicated to the collections from Celine, Stella McCartney ,replica hermes and Chloe, or seen on the runway at New Zealand Fashion Week last month.

For those who aren't aware of fashion's recent penchant for stripping it back, it includes everything from camel coats, smart trousers, sensible colours and classic handbags. It was a refreshing trend because it rejected trends, and one that saw many jump on the classic bandwagon.

But now, almost too self-consciously, fashion is rejecting this minimalist aesthetic. At recent fashion weeks in New York, Milan and London, designers seemed to do a total 180 by heartily embracing colour.

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