Fashion designer Derek Lam will let eBay members vote on an original collection to be sold exclusively on eBay. He will unveil a ready-to-wear collection of original designs at a presentation during New York Fashion Week in February 2011 and invite shoppers to vote for their favorites on eBay.com. The final collection will be available for purchase on eBay in 2011 at "accessible, fixed price points."
"Having a direct and immediate dialogue with the online audience is what makes fashion exciting and relevant in this moment," Derek Lam stated in a press release. "eBay's technology offers me a unique and innovative opportunity to reach new and existing customers directly, and to create fashion they desire.”
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